Leon Sing Foong

CEO, SOCAR Malaysia

Leon Foong is the CEO of SOCARMalaysia, a car-sharing platform that seeks to make driving more accessible to people living in Malaysians by using technology to make cars more shareable and in the process driving up utilisation of cars across the country.Prior to venturing into the car-sharing space, Leon Foong was the General Manager of Uber Malaysia and was responsible for introducing ride- sharing to Malaysia, bringing reliable on-demand peer to peer transportation to over more than 15 cities in Malaysia.

He has also been a pioneer in the transportation regulatory space, working closely with various stakeholders to push out new e-hailing regulations and launching partnerships with the government to benefit the Bottom 40 income segment. Educated in Oxford with a first-classB.A in Economics and Management, Leon is obsessed with solving problems and using technology to change the way people experience their cities and interact within their communities. Prior to joining Uber Malaysia, Leon spent over two years at YTL to successfully bring WIMAX solutions to the masses and 4G connectivity to schools across the nation. He was also a co-founder of GoGet.my, an on-demand errands marketplace that creates flexible opportunities for the people of Malaysia. During his free time, Leon is incredibly passionate about food and has aspirations of one day launching his own venture in the F&B space.